It’s been almost impossible to avoid running into the intriguing billboards and marketing for the #ExploreGod campaign in Austin. Some information has indicated that it is the largest billboard campaign ever to be run in the Austin area, which is a very impressive feat. Over 30 different billboards promoting an exploration of faith around the Austin area.
With all the attention, I’ve been receiving a lot of questions from many Catholics about this campaign. Here are some of the most frequently asked questions.
Opinion about this campaign
Overall, this is nothing new, it’s just a much better funded and organized campaign than the average non-denominational Christian study. It has a higher visibility rate even than any secular billboard campaign ever seen in the Austin area, so this will naturally be surrounded by plenty of buzz and discussion from even the most non-practicing Christians.
The size of this campaign has encouraged many usually separated churches to come together for this unified evangelical mission, and that gives me great hope. I often talk about the amazing things that are happening the Diocese of Austin, but this shows us that the spirit is moving strong in the hearts of the Non-Catholic Christians of Central Texas too. Christianity has been split for far too long, and we pray that the protestants choose to one day stop their protest against the Catholic Church. Movements like these remind us that our hearts all deeply desire for the Church to be one.
Image from Starofthesea.net
Evangelization at this level of visibility and boldness is also to be commended. Some diocese have participated in the Catholics Come Home campaigns, but this has been executed to an even greater level. I admire the level of high quality content they have produced in their efforts, and Catholics could learn from their approach to use more in our catechesis.
The vagueness of the bold captions can be used to our benefit. This has come coincidentally at the same time we are preparing to wrap up the year of faith, and it provides us with many great segways of conversations with people at all levels of faith. I’m interested to see what will come of this, and I pray that may somehow help hearts lose their hardness to Him.
I was informed that some of the Explore God people approached Fr. Larry Covington (as the diocesan ecumenical liaison) with the program, he passed it along to the bishop, who decided to pass on participating.
I heard this too, but I decided to exclude it and other information since all the statements I had heard were unofficial and unintended for public notice.
We can find a lot of hope in the fact that they did reach out to us. Even with differing perspectives, it looks like they are open to collaboration. This is a good path that could encourage union in the future.
Billboard advertisement is a great approach to aware and attracts persons for any event or for any product. Like this Explore God Campaign, its a nice way to attract and emphasized their believes towards the God.
First of all this campaign doesn’t force people to believe God or else but its all about the exploring God in them who believes over him and want to explore. Its impossible to call everyone and tell them about this campaign.
Billboard advertisement is an act of improving awareness and increasing the area of reference. Like eazy roller banner printing is a way to enhance the visibility of that campaign through sharp and attractive colors and concepts.